AMINAH Vital is redefining the global supplement industry through radical transparency, clinical-grade formulations, and an uncompromising commitment to science over trends.
The global supplement market is dominated by misleading labels, proprietary blends, and products designed for marketing — not results. Consumers are losing trust. The gap for a transparent, science-first brand has never been larger.
Over 70% of supplements use "proprietary blends" — a legal loophole to hide dosages, leaving consumers unable to verify effectiveness.
Products cram dozens of ingredients at trace amounts — far below clinical thresholds — creating the illusion of complexity with zero physiological benefit.
Formulations are built around viral ingredients, not peer-reviewed evidence. Today's "superfood" is tomorrow's forgotten fad.
"We don't chase trends. We study biology, validate with evidence, and formulate for real, lasting impact."
AMINAH Vital was built on a refusal to compromise. Every ingredient is chosen for clinical relevance, bioavailability, and synergistic impact — disclosed fully, dosed precisely.
Every single ingredient, every dosage — publicly disclosed. No proprietary blends. No hidden fillers. What you see is exactly what you get.
Ingredients are selected based on peer-reviewed research and dosed at physiologically meaningful levels — not marketing micro-doses.
We optimize for cumulative, sustained benefits — cellular health, cognitive clarity, and metabolic resilience — not short-lived stimulant-driven results.
One product. One daily ritual. Maximum impact. Our "less is more" approach is the antithesis of the cluttered supplement shelf.
A single daily scoop that replaces an entire cabinet of supplements. Formulated to support sustained energy, mental clarity, and deep cellular renewal — without stimulants, without compromise.
We reject the industry practice of adding trendy ingredients at trace amounts. Our formulations are built around the question: "Does this ingredient, at this dose, produce a measurable physiological benefit?" — If the answer is no, it does not belong.
Our focus areas include cellular energy metabolism, mitochondrial support, neuroprotection, inflammation management, and long-term resilience. Each chosen for bioavailability and synergistic potential.
The global wellness and supplement market is one of the fastest-growing consumer categories. Yet trust and transparency remain critical unmet needs — creating an exceptional first-mover opportunity for a credible, science-first brand.
Total addressable global wellness market, growing at 8.5% CAGR through 2030.
Consistent double-digit growth driven by health-conscious millennials and Gen Z.
Of supplement consumers who report distrust in proprietary blend labeling practices.
Our flagship product commands 4–8× the average supplement price point with strong justification.
In a sea of identical products, AMINAH stands alone on radical transparency. This is a defensible, brand-level moat that builds deep consumer loyalty.
At €130 per month with a simplified SKU strategy, AMINAH generates strong gross margins while maintaining a scalable DTC subscription model.
Supplement subscriptions are among the highest-LTV consumer products. Once converted, our transparency-first customer rarely churns.
The supplement industry transcends borders. AMINAH's premium positioning, digital-native brand, and English/multilingual presence enable rapid international expansion.
AMINAH isn't building another supplement company — it's building a new category: The Honest Wellness Brand. First movers in brand categories command outsized value.
Millennials and Gen Z increasingly demand evidence, transparency, and fewer, better products. AMINAH is perfectly positioned for this generational wealth shift.
AMINAH Vital launched its flagship product in early 2026, entering the market with a clearly differentiated position and a direct-to-consumer strategy primed for scale.
We are seeking aligned investors who share our conviction that the supplement industry is broken — and that the solution is transparency, science, and integrity. Join us in building the most trusted wellness brand in the world.